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In 2006, he set up a website called as a place for people to confess anonymously on the Internet.

Groeschel began using videos to deliver some of his sermons, when his fourth child was born in 2001, and he was unavailable for the Sunday service, discovering that the videos were popular with his churchgoers. Groeschel's non-traditional style was successful and attendance of Life Covenant grew rapidly, eventually evolving to become the largest Protestant church in the United States with 44 physical Life.Church locations as of 2022. He later told Business Week that he started the process by performing market research of non-churchgoers and designed his church in response to what he learned about people's preconceptions about boring church experiences. In 1996, Groeschel and a handful of people started Life Covenant Church in a two-car garage. He was an associate pastor at First United Methodist Church in Oklahoma City at the time of the 1995 Oklahoma City Bombing. He attended Phillips Theological Seminary, which is affiliated with the Christian Church (Disciples of Christ) and earned a Master of Divinity degree. That same year, Groeschel entered the ministry as an associate pastor in the United Methodist Church. He met his wife Amy at OCU and the two married in 1991. He earned a bachelor's degree in Marketing.

After high school, he attended Oklahoma City University on a tennis scholarship and was a member of the Lambda Chi Alpha fraternity. Groeschel grew up in southern Oklahoma, attending Ardmore High School. Craig Groeschel (born December 2, 1967) is the founder and senior pastor of Life.Church, an American evangelical multi-site church with locations in 12 U.S.